Privacy Policy – Asraf Elect

Effective Date: 9th October 2024

At Ashraf Electronics Trading LLC (referred to as “we,” “us,” or “our”), we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website www.ashrafelectronics.com or engage with our services in compliance with the UAE Data Protection Law and other applicable international standards.

By accessing or using our services, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not use our website.

1. Information We Collect

1.1 Information You Provide:
When you sign up, make a purchase, or contact us, we may collect:

Name
Email address
Phone number
Delivery and billing address
Payment details (credit/debit card information)
Company name (if applicable)

1.2 Automatically Collected Information:
We automatically collect information when you visit our website, such as:

IP address
Browser type
Device information
Website activity (pages visited, time spent, etc.)
Referring URLs

1.3 Cookies:
We use cookies and similar tracking technologies to enhance your browsing experience and collect data about website usage. You can manage your cookie preferences in your browser settings, but disabling cookies may impact some features of our website.

2. How We Use Your Information

We use your personal data to:

Process and deliver your orders
Provide customer service and respond to inquiries
Improve our website, products, and services
Send updates, marketing communications, and promotions (with your consent)
Ensure compliance with applicable legal obligations
Protect against fraud and misuse of our services

3. Data Sharing and Transfers

We do not sell or rent your personal information. We may share your data in the following circumstances:

3.1 Service Providers:
We may share your data with third-party service providers who assist us in fulfilling orders, processing payments, marketing, or operating our website. These partners are bound by confidentiality agreements.

3.2 Legal Compliance:
We may disclose your personal information if required by law, government authorities, or court orders in the UAE or internationally, in compliance with local and international regulations.

3.3 Business Transfers:
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transition, with your data protected under this Privacy Policy.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. You can request that we delete your personal data at any time by contacting us.

5. Data Security

We take appropriate technical and organizational measures to secure your personal data from unauthorized access, disclosure, alteration, or destruction. However, while we strive to protect your data, no method of transmission over the internet is entirely secure.

6. Your Rights

Under the UAE Data Protection Law, you have the following rights regarding your personal data:

Access: You may request a copy of the personal information we hold about you.
Rectification: You have the right to correct inaccurate or incomplete information.
Deletion: You may request the deletion of your personal information under certain circumstances.
Restriction: You may request that we limit the processing of your personal data in specific situations.
Data Portability: You may request that your data be transferred to another organization in a structured, machine-readable format.
Objection: You have the right to object to certain processing activities, such as marketing.

To exercise any of these rights, please contact us at info@ashrafelectronics.com .

7. International Data Transfers

If we transfer your personal information outside of the UAE, we ensure that appropriate safeguards are in place to protect your data in compliance with UAE Data Protection Law and other applicable regulations, such as the EU General Data Protection Regulation (GDPR).

8. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from them. If we discover that a child under 13 has provided us with personal data, we will take steps to delete the information.

9. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us at:

Ashraf Electronics Trading LLC
Email: info@ashrafelectronics.com
Address: 409A, Deira Tower, Baniyas Square, Deira, Dubai

Compliance with UAE Law

This Privacy Policy is governed by the laws of the United Arab Emirates (UAE), including the UAE Federal Law No. 45 of 2021 on the Protection of Personal Data and any other applicable local regulations. If you reside outside of the UAE, you agree to the jurisdiction of the UAE courts regarding any disputes arising from this Privacy Policy.